If you are in the process of selling a piece of commercial property, it is important that you work with your real estate agent to create an effective real estate sign for your property. Here are three simple tips that will help you create an effective commercial real estate sign.
#1 Keep The Information Concise
Remember that the whole point of your sign is to grab a potential buyer's interest, not to tell them everything that they need to know about the property in one fell swoop.
When deciding what to put on the sign, remember that it is best to keep it simple and to answer a potential buyer's most pressing questions. Potential buyers typically want to know the square footage of the property, and with commercial listings, if you will 'build to suit" or if they will have to fix up the property themselves.
Potential buyers are also going to want to know the sales price as well as any important features that you feel would draw in a specific type of buyer for you.
Finally, make sure that there is a contact number, email address, or website that is very visible on the sign.
#2 Use Great Pictures
When selling commercial real estate, it is often all about the pictures. Unlike residential real estate signs, which often only list the listing real estate's agent information, commercial real estate signs often include at least one or two great pictures or graphics. You can often say a lot more with a great picture than with words.
For example, the fountain in the middle of your property will stand out more with a picture of it surrounding by beautiful plants than the words, "includes fountain in courtyard" on the real estate sign. Use the sign to highlight the best features of your listing with pictures.
#3 Include A Brochure Box
Finally, include a brochure box. A brochure box is a great way to make sure that anyone who is interested in purchasing your property walks away with all the information they need to learn more about your property.
A brochure about your property is where you get to ditch being concise and provide in-depth details about all the features of your building. This is also where you can provide lots of pictures to show off those details as well, and of course, contact information.
Although someone can take a picture of your sign with their smartphones, a physical brochure is something they can hold, take with them, and look at repeatedly. For additional information, check out websites like http://www.genesis-signs.com/.